Next came Blue Apron Wine, a direct-to-consumer delivery service. Within two years, fulfillment centers opened up and Blue Apron Market soon opened, serving as a brick-and-mortar store for carefully curated kitchenware.

Three New York entrepreneurs first expedited their own meal kit boxes from a Queens kitchen in August 2012. The most economical of its competitors–and one of the stars among the meal kit startups of the 2010s–it is a great first place if you are adventurous enough to try meal kits but not adventurous enough to pay for weeks of gourmet or exotic fare. Thinking of sending Blue Apron to someone else? An electronic gift card can be sent for a meal or choice of wine to anywhere Blue Apron delivers…which is most of the country.įor seniors who want to try their hand at meal kits without spending a fortune, Blue Apron is a great starter kit. The prized cookbook, which features all the recipes that have been available for meal kit delivery through Blue Apron enables readers to prepare select meals with or without a delivered meal kit.Īnd if you want to buy these goodies–or supply your kitchen with the right utensils to make your Blue Apron meal kits work out right–they are easily accessible at the online store. The connoisseurs at Blue Apron, in fact, wrote an entire book on meal kit delivery. Three reds and three whites come straight from vineyards, specially selected to match your monthly recipes, and are intended to be enjoyed right away at home. A monthly wine subscription program gets you six 500 ml bottles accompanied with tasting notes, pairing advice, and a story behind each wine to please any oenophile. What it does do is make an art out of its brand extensions…at a killer price point. Impressive as their food sourcing practices are, this New York dynamo isn’t the only service that sells itself on responsible and sustainable food sourcing. Hormone-free meats come from over 100 American family-run farms and ranchers that raise their animals with care.

Blue apron cookbook review